Our Brand Portfolio addresses significant share of overall Out of Home Dining market through its multi-brand, multi-category platform encompassing principal QSR segments, Fast Casual, Indulgence, Casual Dining and Coffee; and serving across all channels ranging from dine-in, take-away, drive-thru, car-hop and home delivery.

Our portfolio is not static – while our franchise brands have been developed by us for decades, we constantly optimise and selectively expand our matrix for most relevant, high potential concepts, such as recently added Peet’s Coffee.

Americana approaches innovation with a 360-degree view that touches the entire value chain be it product, menu, experience or operations. For instance – pioneering KFC’s now-iconic Twister products in 2003 across all GCC countries in a unique local take on the classic shawarma product; and developing proprietary brand specific Super Apps, self-ordering kiosks, tablets, robots, one of its kind ‘Voice of Customer’ platform – forerunners in global system experimentation.

We are continuously adapting to the needs of our customers and markets, while maintaining our commitment to technological leadership and operational excellence in order to deliver consistently outstanding dining experiences.