Krispy Kreme

In 2006, Americana acquired the franchise rights for Krispy Kreme in the MENA region and introduced the famous hot original glazed doughnut and variety of other indulging, assorted flavours. We are the largest franchise and only franchise partner for the Krispy Kreme brand in the MENA region.

We aim to grow the brand and promote its irresistibly original sweet treat by strengthening brand love with consumers and become the most loved sweet treat brand in the world. Our strategy is to maintain a balance between the well-known international flavors and locally developed innovations. After successfully launching the Krispy Kreme brand in Egypt in 2021, the Company continues to invest in expanding its business in MENA and has successfully launched the brand in Jordan in October 2022. In 2023, we further expanded our regional presence with successful launch in Kazakhstan.

Since: 2006

Number of Restaurants: 384 and growing