
An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand in its countries of operation has been revived as a trendy burger chain. With a name inspired by the Popeye cartoon character, Wimpy was launched in Kuwait in 1969, introducing MENA region to high quality burgers.
After decades-long hiatus, Americana revived this beloved brand in 2021 to disrupt the industry with great tasting burgers at affordable prices. Using 100% fresh beef, hand-breading the chicken fillet, and making every sandwich fresh to order. Currently, the brand is present in Egypt, Kuwait and the UAE.
Since: 1969
Number of Restaurants: 33 and growing
*Managed By Americana Restaurants for MENA region and Kazakhstan*
